Marketing & Sales Management Degree

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Careers in Marketing & Sales Management

Similar to human resources, accounting, and other department needs within a company, business, or organization, there is a demand for managers skilled at leading marketing teams. Marketing management professionals generally have a background in marketing, although if exceptional leadership and communication skills are displayed in another discipline, this may not be necessary. Most marketing managers hold at least a bachelor's degree in marketing, public relations, management, business, or other related field. However, in today's exceptionally competitive job market, a Master's of Business Administration (MBA) degree with an emphasis in Management or Marketing can make a candidate stand out. Marketing managers are responsible for overseeing a team of marketing professionals and ensuring that they are focused on their projects, adhere to strict deadlines, and that clients are satisfied. The most experienced marketing management professionals can earn over $75,000 a year according to PayScale.Com, www.payscale.com.

Job opportunities that graduates of an Associate of Marketing Management degree may consider include manager of retail store, sales rep, purchasing agent, operator of a small business, assistant in market research, sales manager, merchandise manager and more. An Associate of Marketing Management degree teaches students principles and concepts related to marketing, management, retailing, selling and advertising in addition to business and computer applications theories and skills. Read on to find out more.

Reasons for Obtaining a Marketing Management Associate Degree

If you are interested in a career in marketing, but want to work in a management or supervisory capacity, then an associate degree in marketing management may be just what you are looking for. The degree combines study of marketing principles, practices and theories with the study of business and management concepts. Graduates may find positions with private companies (retail stores) or public (utility) or government agencies.

Career-Related Information

Associate of Marketing Management Occupational Outlook

Marketing management positions should grow at a healthy rate, according to the Bureau of Labor Statistics, which estimates that, at least through 2014, the field should grow faster than average. The bureau emphasizes the need for a high level of proficiency on a computer in order to ensure success in the field.

Associate of Marketing Management Salary Information

Careerbuilder.com has listed a starting or entry-level salary for a marketing manager professional with a two-year associate degree to be in the neighborhood of $32,000.00 - $52,000.00 per year.

Degree Specifics

Required Courses for an Associate of Marketing Management

Students pursing a degree in marketing management will need to be well versed in both the marketing and management aspect of the field. Curriculum should include courses in both areas and may include:

* Organizational Behavior
* Leadership Development
* Management
* Accounting
* Leadership and Supervision
* Promotional Strategies
* Small Business and Enterpreneurship
* Spreadsheets
* Computer Science
* Relations - Customer/Client
* Professional selling
* Advertising
* Public Relations
* Retailing
* Marketing
* Public speaking
* Management of Customer Relations

Skills Obtained in an Associate of Marketing Management

Graduates of a marketing management associate degree program will have acquired a dual set of skills - marketing skill and management skills along with business and computer expertise. Skills important to someone entering a marketing/management career may include the following:

* Decision-making business skills
* Business leadership skills
* Computer and computer software skills
* Business management skills
* Creative skills
* Display and presentation skills
* Strategy-building skills
* Marketing skills
* Selling skills
* Advertising skills
* Communication (oral and written) skills

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